Make Verified Website Identity Visible to UsersA User-Friendly QWAC Interface Can Help Citizens Distinguish Real Websites from Fake Ones.
Can users reliably tell whether a website is genuine or fake? ESD demonstrates why the user-friendly identity interface required by Article 45.2 matters for consumer protection and online security. Using practical examples of look-alike websites, the paper shows how QWACs can provide users with verified information about the entity behind a website. ESD calls on MEPs to support a simple, consistent and recognisable identity interface across browsers, helping citizens make informed decisions when interacting online.
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